This can involve a full SWOT analysis, scenario planning and full deployment of all the strategic planning tools. This involves extensive internal dialogue regarding the market and competitor environments. So a key early task is to develop a sense of urgency around the need for change. John Kotter introduced his eight-step change process in his 1995 book, "Leading Change."Īs mentioned above, John Kotter suggests that for change to be successful, 75% of a company's management needs to support the change. So developing a sense of urgency around the need for change may help you spark the initial motivation to get things moving. John Kotter suggests that at least 75% of people wanting it creates a critical mass. John Kotter's highly regarded books 'Leading Change' (1995) and the follow-up 'The Heart Of Change' (2002) describe a popular and helpful model for understanding and managing change.Įach stage acknowledges a key principle identified by Kotter relating to people's response and approach to change, and in which people see, feel and then change.įor change to happen, it helps if a sufficient number of people within an organisation want it.
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